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Trading businesses were asked how their turnover in January 2026 compared with December 2025, leaving out any seasonal trading. Data are plotted in the middle of the duration of each wave. Almost a 3rd (31%) of trading organizations reported that their turnover had reduced in January 2026 compared to the previous month.
Nevertheless, the movements are broadly in line with those observed around this time in previous years, with peaks in December followed by small falls in January. The markets with the greatest percentage reporting that turnover decreased in January 2026 were: the lodging and food service activities industry (52%, which is a 21 portion point increase from December 2025) the other services market (45%) the arts, entertainment and entertainment market (40%) Around 16% of trading businesses reported that their turnover increased in January 2026, which was a 3 percentage point boost compared with December 2025.
For trading services with 10 or more employees, 33% reported that their turnover had reduced, which was broadly stable compared to December and January 2025. More than one in 5 (23%) companies reported that their turnover had actually increased, up 2 percentage points compared to December 2025. Typically, the proportion of companies reporting that their turnover increased correlated to the size of business.
Sustainable Mandates and Green Supply Networks in 2026The exception to this was the proportion for organizations with 250 or more workers, which was 25%, and 5 percentage points lower than December 2025 (30%). Trading services were asked how they expect their turnover to change in the coming month. This can then be utilized to forecast how the business's turnover will actually change as soon as that calendar month concludes.
Although trends between predicted turnover and real turnover have actually broadly moved in the very same direction, the motions for expectations tend to be bigger. For presentational purposes, some action alternatives have actually been removed. Information are plotted in the middle of the period of each wave. Caution needs to be taken when translating expectations concerns, as the employees responding on behalf of organizations may not have complete oversight of all of their business's future expectations.
More than one in 5 (21%) trading companies expect their turnover to increase in March 2026. This is a 6 portion point rise from February 2026 however was broadly stable compared to expectations for March 2025 (22%). The percentage of trading services expecting a boost in January 2026 was 13%, while the percentage that reported a real boost in turnover in January 2026 was 16%, suggesting a slight pessimism in organizations expectations.
The trends have broadly followed each other given that the concerns were introduced in April 2022. The results for March 2026 follow the pattern from previous years, with the percentage of services expecting turnover to increase peaking after a decrease in January. Larger organizations were most likely to expect an increase in turnover in March, with the percentage ranging from 20% for organizations with 0 to 9 workers, to 42% for businesses with 100 to 249 employees.
For presentational purposes, some action alternatives have actually been eliminated. Information are plotted in the middle of the duration of each wave.
Why AI Innovation Scale for 2026 SuccessThe percentage of trading companies that expected a decline in January 2026 was 25%, while the percentage that reported a real decline in turnover in January 2026 was 31%. The proportion of companies anticipating turnover to decrease for a specific month ahead of time has stayed considerably lower than the percentage of services reporting a real decline because month given that April 2022.
Nevertheless, expectations for turnover to decrease have consistently followed the exact same trend, as actual reported turnover reduces throughout this time. Trading businesses were asked what obstacles, if any, were impacting their turnover in early February 2026. Around 3 in 10 (30%) trading companies reported that economic unpredictability was having an effect on their turnover, which was broadly steady with early January 2026.
This is broadly steady compared with early January 2026 and 2 percentage points down compared with a year earlier. For trading services with 10 or more staff members, expense of labour was the most regularly reported challenge, at 36%. This was broadly steady compared with early January 2026. Organizations with 10 to 49 workers were more likely to report expense of labour as an obstacle than organizations with 250 or more staff members (37%, compared with 20%). One in five (20%) trading businesses with 10 or more workers indicated that they were not currently experiencing any turnover challenges in early February 2026. Additional details on financial performance, consisting of all reaction options categorised by market and size band, are offered in our accompanying dataset.
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